by CR Team | Mar 17, 2020 | 60+, Boomers, Healthcare - CCRCs
What started as a regional outbreak has now spread throughout the world. The coronavirus, also known as COVID-19 is a global emergency — one with particular effect on older adults. This month, we’re looking at the senior living coronavirus concern and the impact it’s... 
by CR Team | Feb 27, 2020 | Boomers, Monthly Roundups
The new year means new insights into the attitudes and desires of the Baby Boomer demographic and how industry marketers can leverage this knowledge to drive sales. In this month’s roundup, we’ll look at what industry experts say is on the horizon for Baby Boomers in... 
by Lori-Anne Bonante | Dec 16, 2019 | 50+, Boomers, Branding, digital marketing, Seniors
Dec 16, 2019 The holidays are here again! That time of year when family and friends get together and catch up. It’s also the time of year when adult children may notice changes in their parents and wonder whether it’s time mom or dad considered a move to a senior... by CR Team | Dec 12, 2019 | Boomers, Marketing
As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to... 
by Jessica Ruhle | Nov 26, 2019 | 60+, Boomers
A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share... 
by Lori-Anne Bonante | Oct 31, 2019 | Advertising, Boomers, Marketing, Seniors
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re...
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