by CR Team | Feb 4, 2015 | 50+, 60+, Boomers, Housing, Marketing
A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to... 
by CR Team | Nov 10, 2014 | 50+, 60+, Boomers, Housing, Mature Consumers, Retirement, Silent Generation
Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of... 
by CR Team | Oct 27, 2014 | 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Mature Consumers
For those of you who follow @CreatingResults on Twitter* you know that last week was the annual meeting of LeadingAge, which is “an association of 6,000 not-for-profit organizations dedicated to making America a better place to grow old.” It represents... 
by CR Team | Sep 8, 2014 | 40+, 50+, 60+, Advertising, Housing, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! Let’s jump right into those mature marketing stories of the week that had people talking around the water coolers. This week’s focus is all about housing. Have something to add? Please note in the comments below, we’d love to hear... 
by Todd Harff | Apr 30, 2014 | 40+, 50+, 60+, Healthcare - CCRCs, Housing, Mature Consumers
One thing we love about marketing senior living is the chance to collaborate with organizations that help people live rewarding, meaningful and engaging lives. But do most organizations genuinely believe this is possible regardless of age and health challenges? Do... 
by CR Team | Mar 31, 2014 | 40+, Boomers, Housing, Internet, Millennials/Gen Y, Social Networking
March whipped by. April is only one day away. Could the mythical season called “Spring” be far behind? We won’t delay when it comes to rounding up the top mature marketing links. Based on clicks, tweets, favorites and other shares, here’s what...
Recent Comments