by CR Team | May 4, 2015 | 60+, Healthcare - CCRCs, Internet, Mature Consumers
“As you grow older you will discover you have two hands, one for helping yourself, the other for helping others.” – Audrey Hepburn (born this day in 1929) Every Monday, we round-up the mature marketing items that got the most engagement across our... 
by CR Team | Apr 29, 2015 | 50+, Internet, Marketing, Mature Consumers
April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly... 
by CR Team | Apr 16, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people... 
by Jessica Ruhle | Apr 7, 2015 | 60+, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Social Networking
Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences.... 
by CR Team | Feb 5, 2015 | 50+, 60+, Boomers, Housing, Internet, Marketing, Real Estate Marketing
Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for... 
by CR Team | Jan 14, 2015 | 50+, 60+, Internet, Marketing, Social Networking
The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When...
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