by CR Team | Apr 16, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people... 
by Jessica Ruhle | Apr 7, 2015 | 60+, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Social Networking
Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences.... 
by CR Team | Feb 5, 2015 | 50+, 60+, Boomers, Housing, Internet, Marketing, Real Estate Marketing
Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for... 
by CR Team | Jan 14, 2015 | 50+, 60+, Internet, Marketing, Social Networking
The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When... 
by Jessica Ruhle | Dec 18, 2014 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing... 
by CR Team | Oct 27, 2014 | 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Mature Consumers
For those of you who follow @CreatingResults on Twitter* you know that last week was the annual meeting of LeadingAge, which is “an association of 6,000 not-for-profit organizations dedicated to making America a better place to grow old.” It represents...
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