by CR Team | Apr 28, 2014 | 40+, 50+, 60+, Boomers, Internet, Mature Consumers, Retirement, Social Networking
Happy Monday! Here is a recap of the top mature marketing news and reports that had people talking. MOST SHARED A study released in early April entitled Older Adults and Technology Use by the Pew Research Center that had many people sharing last week. The study,... 
by CR Team | Apr 24, 2014 | 60+, Internet, Marketing, Social Networking
Yesterday we shared four facts from a new Pew Research Center report on technology adoption by older people, specifically Americans over the age of 65. It was a story of Internet haves and have nots, as younger, more affluent seniors dive into the web while older,... 
by CR Team | Apr 23, 2014 | 60+, Internet, Mature Consumers, Silent Generation
In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers... 
by CR Team | Apr 14, 2014 | 40+, 50+, 60+, Boomers, Branding, Internet, Marketing, Mature Consumers
Happy Monday! Hard to believe that the month is already half over. Thankfully, we’ve got another round-up of the top mature marketing articles and insights that had people talking this past week. Have something to add? We’d love to see your comments in... 
by Jessica Ruhle | Apr 8, 2014 | 50+, Boomers, Internet, Marketing, Social Networking
What is Facebook Paper, and why should those marketing to Baby Boomers and seniors care? Facebook Paper is the social network giant’s newest way of delivering content and putting its stamp on the digital world. But it’s not just about providing you with the newest way... 
by CR Team | Apr 7, 2014 | Internet, Marketing, Mature Consumers
Last week, our Twitter, Google Plus and LinkedIn connections clicked on a wide variety of links. The result? This weekly links round-up is a smorgasbord* of resources for folks marketing to seniors and boomers. Without further ado, let’s serve up those insights:...
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