by CR Team | Apr 23, 2014 | 60+, Internet, Mature Consumers, Silent Generation
In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers... 
by CR Team | Apr 14, 2014 | 40+, 50+, 60+, Boomers, Branding, Internet, Marketing, Mature Consumers
Happy Monday! Hard to believe that the month is already half over. Thankfully, we’ve got another round-up of the top mature marketing articles and insights that had people talking this past week. Have something to add? We’d love to see your comments in... 
by Jessica Ruhle | Apr 8, 2014 | 50+, Boomers, Internet, Marketing, Social Networking
What is Facebook Paper, and why should those marketing to Baby Boomers and seniors care? Facebook Paper is the social network giant’s newest way of delivering content and putting its stamp on the digital world. But it’s not just about providing you with the newest way... 
by CR Team | Apr 7, 2014 | Internet, Marketing, Mature Consumers
Last week, our Twitter, Google Plus and LinkedIn connections clicked on a wide variety of links. The result? This weekly links round-up is a smorgasbord* of resources for folks marketing to seniors and boomers. Without further ado, let’s serve up those insights:... 
by CR Team | Mar 31, 2014 | 40+, Boomers, Housing, Internet, Millennials/Gen Y, Social Networking
March whipped by. April is only one day away. Could the mythical season called “Spring” be far behind? We won’t delay when it comes to rounding up the top mature marketing links. Based on clicks, tweets, favorites and other shares, here’s what... 
by CR Team | Feb 24, 2014 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Let’s jump right into the mature marketing stories that had people talking last week. Have something to share or add? Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications,...
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