by CR Team | May 16, 2013 | 50+, 60+, Internet, Marketing
A recent eMarketer report finds seniors are “Still Lukewarm on Web Activity,” noting use of the Internet, smart phones and social networks by those over 65 lags behind the total US population. In 2012, for the first time, more than half of people over 65... 
by CR Team | May 6, 2013 | 50+, 60+, Boomers, Internet
A mud-splattered race but a clear winner … A galaxy of puns and visual riffs on Star Wars … A nation celebrating the freedom and democracy of another nation … This weekend had it all! If you’re as exhausted as we are from the Kentucky Derby,... 
by CR Team | Apr 18, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Generation Jones (trailing edge Boomers), Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing
We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer.... 
by CR Team | Mar 4, 2013 | 50+, 60+, Internet, Social Networking
March already! Did you know that March used to be the first month of the year? A great reason to give for not making progress on those New Year’s resolutions … Each Monday we resolve to share on this blog a round-up of articles, insights and other... 
by CR Team | Feb 25, 2013 | 40+, 50+, Boomers, Gen X, Internet, Millennials/Gen Y, Social Networking
It may lack some of the glitz of last night’s big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than... 
by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions...
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