by CR Team | Apr 18, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Generation Jones (trailing edge Boomers), Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing
We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer.... 
by CR Team | Mar 4, 2013 | 50+, 60+, Internet, Social Networking
March already! Did you know that March used to be the first month of the year? A great reason to give for not making progress on those New Year’s resolutions … Each Monday we resolve to share on this blog a round-up of articles, insights and other... 
by CR Team | Feb 25, 2013 | 40+, 50+, Boomers, Gen X, Internet, Millennials/Gen Y, Social Networking
It may lack some of the glitz of last night’s big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than... 
by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions... 
by CR Team | Jan 28, 2013 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Millennials/Gen Y, Social Networking
I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday! 1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors.... 
by CR Team | Dec 11, 2012 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Millennials/Gen Y
The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we...
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