by CR Team | Jan 5, 2011 | 50+, Housing, Internet, Real Estate Marketing, Seniors, Social Networking
Many developers of active adult housing still struggle to separate hype from reality when it comes to online marketing and social media. What really works with 50+ homebuyers? That’s the topic Creating Results’ President Todd Harff will address next... 
by CR Team | Dec 20, 2010 | Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation, Social Networking
The Pew Internet & American Life Project released its second ‘Generations” reportlast week, with data about what various cohorts – from Gen Y/Millennials to Baby Boomers to the Greatest Generation – are doing on the Internet. Turns out,... 
by CR Team | Aug 18, 2010 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Internet, Seniors
Last Friday, “Eat, Pray, Love” opened in movie theatres around the nation. It’s likely many a Baby Boomer woman was in the audience, marveling at the tale of self-discovery. Professionals marketing to Baby Boomers and 65+ seniors can discover a few... 
by CR Team | Aug 12, 2010 | 40+, Boomers, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
… and 98% of Americans have at least one television set Kudos to Roy Wells for tackling the misperception that only teenagers and college students are on Facebook. His post for SocialMediatoday.com this week calculated that 41.6% of all Americans have a... 
by Todd Harff | May 27, 2010 | Internet, Marketing, Real Estate Marketing, Seniors
More often than not, parody web sites are pure entertainment. Here’s one with a twist. AgentHarvest is a company that markets top real estate agents. To build exposure and get their message across, they created a parody site called Really Rotten Realty, which... 
by CR Team | Mar 2, 2010 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation
Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday’s post). Today’s topic: Technology. Two years ago, Harris Interactive asked Americans what they’d re-name their...
Recent Comments