by CR Team | Jun 28, 2016 | 50+, 60+, Internet, Retirement
Every week, we review the mature marketing content from the previous week with which our followers were most engaged. This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John... 
by CR Team | Jun 6, 2016 | Advertising, Boomers, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear... 
by CR Team | May 10, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
More people of all ages are watching / sharing online videos than ever before. And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy. Yet many senior providers don’t know how to integrate video into their... 
by Amanda Combs | May 5, 2016 | Advertising, Internet, Marketing, Real Estate Marketing
HeroConf: The World’s Largest All-PPC Event Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing. The program highlighted trends, best... 
by CR Team | May 2, 2016 | Boomers, Healthcare - CCRCs, Housing, Internet, Marketing, Social Networking
I have a long-lasting love of pigs. A few things reminded me of this affection last week. One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after... 
by CR Team | Apr 20, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing
Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites. #1 with a bullet? “Don’t say price.” We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our...
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