by Avery Lamphere | Apr 14, 2025 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
More than 15 years ago, we extolled the benefits of using radio to market to Baby Boomers. Back then, we warned that very soon traditional radio wouldn’t be the only game in town. Well, the era of audio marketing is upon us. With increasingly tech-savvy seniors,... 
by Jessica Ruhle | Apr 7, 2025 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
When you hear the word “brand,” what comes to mind? Many people think of a logo, a color scheme or maybe a catchy slogan. While these elements are part of a brand, they don’t tell the whole story. Your brand is much more than what people see — it’s what they feel,... 
by Jessica Ruhle | Feb 17, 2025 | lead generation, Marketing, Senior Living, Seniors, social media, Social Networking
In recent years, YouTube has become one of the most popular and widely used video streaming services. With more than two billion users monthly, people are increasingly turning to YouTube for entertainment and information. But what may come as a surprise is that,... 
by Amanda Combs | Jan 31, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
As we navigate the year ahead, staying ahead of the curve in senior housing trends in 2025 is key to attracting and retaining residents. From tech upgrades to personalized marketing strategies that speak directly to today’s seniors, 2025 is gearing up to be a year of... 
by Jessica Ruhle | Jan 21, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
For senior living communities in cold-weather locations, winter can be a challenging sales season. Snowy sidewalks, icy roads and freezing temperatures often keep older adults indoors, making it harder to drive attendance for tours and events. But winter isn’t just... 
by Katie Beaver | Jan 18, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
In today’s competitive landscape, ensuring your community’s marketing efforts are as effective as possible is a top priority. But how do you know if your marketing strategy is truly working? That’s where senior living marketing benchmarks come into play. Understanding...
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