by Kevin Williams | Mar 18, 2020 | 50+, Marketing
As businesses continue to feel the impact of COVID-19, many questions remain, especially in the senior living industry. Senior living communities have been uniquely impacted by COVID-19 due to the increased risk it poses to older adults. Residents and their families...
by Kevin Williams | Mar 3, 2020 | 50+, Marketing
When the marketing and sales processes at 55+ and senior living communities aren’t aligned, no one comes out a winner — least of all the customer. Your organization’s sales and marketing processes are much better when they’re working together. While aligning these two...
by Kevin Williams | Feb 28, 2020 | Marketing
Without a communication strategy, your senior living or 55+ organization will struggle to develop its own voice and stand out from all the other options in the market. But in just 5 steps, your team can develop a strategy that will help your prospects recognize you in...
by Kevin Williams | Dec 12, 2019 | Boomers, Marketing
As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to...
by Lori-Anne Bonante | Oct 31, 2019 | Advertising, Boomers, Marketing, Seniors
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re...
by Kevin Williams | Oct 1, 2019 | Marketing
From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and...
Recent Comments