by CR Team | Dec 11, 2020 | Marketing, Seniors
It’s safe to say 2020 is a year none of us will soon forget. From Covid-19 to racial injustice, it was no surprise to discover that articles providing insights on how current events and trends will impact the senior living industry comprised much of our blog’s most... 
by Jessica Ruhle | Nov 23, 2020 | Assisted Living, digital marketing, Marketing, Seniors
Over the summer, Creating Results hosted a series of 10-minute webinars focusing on all things digital marketing.The webinar I led focused on the importance of video in digital marketing and was our most attended session. It’s clear that senior living and 55+... 
by CR Team | Oct 22, 2020 | Advertising, digital marketing, Healthcare - CCRCs, Marketing
Is it that time of the year again for your community? Developing a marketing budget is one of the most important steps you can take toward reaching your sales and marketing goals, but it’s also one that that takes much thought, research and planning. In this post,... 
by CR Team | Oct 16, 2020 | Advertising, Marketing
Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic.... 
by Jessica Ruhle | Oct 5, 2020 | Assisted Living, digital marketing, Marketing, Seniors
In a time when assisted living communities across the country are experiencing a downturn in census, many are seeking new assisted living marketing strategies to attract new residents. According to Enquire Solutions’ most recent study, communities saw move-ins... 
by CR Team | Sep 8, 2020 | Advertising, Marketing
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...
Recent Comments