by Kevin Williams | Oct 16, 2020 | Advertising, Marketing
Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic.... 
by Jessica Ruhle | Oct 5, 2020 | Assisted Living, digital marketing, Marketing, Seniors
In a time when assisted living communities across the country are experiencing a downturn in census, many are seeking new assisted living marketing strategies to attract new residents. According to Enquire Solutions’ most recent study, communities saw move-ins... 
by Kevin Williams | Sep 8, 2020 | Advertising, Marketing
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power... 
by Kevin Williams | Aug 4, 2020 | Marketing, Seniors
It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA 2020 Annual Conference & Expo. This year’s conference will be a little different. It will be held virtually from Aug. 19-21 to ensure the health... 
by Kevin Williams | Jul 16, 2020 | Assisted Living, Marketing
Who says you can’t use lunch time to feed your brain? This summer, Creating Results is hosting 10 Minutes or Less: A Digital Marketing Webinar Series. Join us for part of your lunch break to learn more about digital marketing tactics that can help your active adult or... 
by Kevin Williams | Jul 9, 2020 | Advertising, Marketing
Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend. They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times...
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