Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend. They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times...
How important are online reviews? The data say it all: Only 53% of online users are willing to use a business with less than 4-star reviews, according to Bright Local. In 2018, we outlined how you can better manage your online reviews using Google My Business and...
Today’s guest post is authored by Christopher Lukach, APR, president of AKCG – Public Relations Counselors, a national public relations consultancy helping senior-living organizations prepare for and respond to the issues and crises that impact reputations and, by...
Several of our senior living clients have reached out to us for guidance marketing their assisted living (AL) products. They understand that traditional methods of keeping census high have not been enough, and new approaches to marketing AL are needed. I recently sat...
Very few events have impacted society the way COVID-19 has in such a short amount of time. This virus has posed challenges to people and businesses alike. The increase risk the coronavirus poses to older adults has had an unique impact on the senior living industry....
COVID-19 is a challenge that every business in every industry will have to navigate in its own unique way. This week, the Creating Results team partnered with AKCG – Public Relations Counselors to present practical recommendations for senior living communities as they...
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