by CR Team | May 9, 2019 | Marketing, Monthly Roundups
If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing... 
by CR Team | Apr 25, 2019 | Boomers, Healthcare - CCRCs, Marketing
The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement... 
by CR Team | Mar 28, 2019 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to... 
by Kristen Oliphant | Mar 1, 2019 | Advertising, digital marketing, Internet, Marketing, Seniors
Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information... 
by CR Team | Feb 22, 2019 | Advertising, Marketing
“Copy is a direct conversation with the consumer.” —Shirley Polykoff, American advertising pioneer As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and... 
by CR Team | Feb 14, 2019 | 50+, Boomers, Housing, Marketing, Seniors
Creating Results is heading west to Las Vegas for the 2019 National Association of Home Builders (NAHB) International Builders’ Show (IBS). Each year, members of the building industry gather to share knowledge and engage in discourse on 55+ home building, sales and...
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