by Avery Lamphere | May 13, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The Senior Living Executive Leadership Conference, the official meeting of Argentum was held this year at the end of April, in sunny Phoenix, Arizona. Hundreds of Senior Living providers and vendors from across the country traveled to Phoenix for a week of learning... 
by CR Team | Apr 16, 2024 | Advertising, baby boomers, Boomers, Marketing
In a previous post, we examined 4 of the biggest brands in the world and how they’re marketing to older adults to establish brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power remains... 
by Jessica Ruhle | Apr 9, 2024 | 60+, Assisted Living, Marketing, Seniors
How senior living leaders can overcome obstacles, take risks and pursue their goals with confidence On March 27, LeadingAge Rhode Island hosted its 33rd Annual Conference and Trade Show, with the theme of “Courage Ignited.” The event was a blast, bringing together... 
by Kristen Oliphant | Mar 26, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
Ad fraud is a growing problem for advertisers, and in the ever-evolving landscape of digital advertising, fraudsters continue to become more sophisticated. Bad actors continue to find new ways to leverage technology or exploit the online advertising ecosystem, leaving... 
by Amanda Combs | Dec 7, 2023 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
In the competitive landscape of senior living communities, making your mark is crucial. Your marketing strategies not only set you apart but also draw in the families and individuals seeking a place to call home. So how do you measure the success of your marketing... 
by Amanda Combs | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly...
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