by Jessica Ruhle | Nov 22, 2016 | Healthcare - CCRCs, Marketing, Mature Consumers
This post is part of a series sharing inspiration and actionable insights from the 2016 LeadingAge Annual Meeting, for non-profit senior living communities and service providers – “organizations dedicated to making America a better place to grow old.” Click here for... 
by CR Team | Nov 21, 2016 | 60+, Healthcare - CCRCs, Marketing
Happy Monday! Every week, we recap the most engaging mature marketing content from the previous week. For this Monday’s round-up, public relations icon Katie Delahaye Paine was the featured speaker last week at a half-day event hosted by PRNews where she... 
by CR Team | Nov 16, 2016 | 60+, Branding, Healthcare - CCRCs, Housing, Marketing
This post is part of a series sharing inspiration and actionable insights from the 2016 LeadingAge Annual Meeting, for non-profit senior living communities and service providers – “organizations dedicated to making America a better place to grow old.” Click here for... 
by CR Team | Nov 9, 2016 | 60+, Healthcare - CCRCs, Marketing, Mature Consumers
Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting. This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those... 
by Amanda Combs | Oct 27, 2016 | Internet, Marketing, Mature Consumers, Seniors
Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing. Among all the keynotes and sessions I attended, I noticed an underlying theme:... 
by CR Team | Oct 17, 2016 | Advertising, Boomers, Internet, Marketing
Happy Monday! Each week we pause and revisit the mature marketing stories and insights from the past week that had people sharing and clicking. This week, we explore TV and how the ways in which baby boomers engage with it have evolved. We’ll also take a look...
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