by CR Team | Sep 6, 2016 | 40+, 50+, 60+, Boomers, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it’s not Monday (we hope you had a wonderful Labor Day), we didn’t want to leave our loyal visitors missing even one week of insights. This... 
by CR Team | Aug 29, 2016 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing
Every Monday, we take a look back at the content that our followers engaged with the most during the previous week. First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting... 
by CR Team | Aug 23, 2016 | 50+, 60+, Email marketing, Marketing
Each week, we take a look back at the content that our followers engaged with the most during the previous week. This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on... 
by CR Team | Aug 1, 2016 | 50+, Boomers, Marketing, Mature Consumers, Silent Generation
Happy August! Today’s recap of top 50+ marketing links covers ins and sins — some more deadly than others. IN The Day Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:... 
by Mike Stakem | Jul 21, 2016 | 40+, Branding, Housing, Marketing
I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms. It was a great chance to absorb, learn and be inspired by this... 
by Jessica Ruhle | Jul 7, 2016 | 50+, Marketing, Mature Consumers
Last month, Erin Read and I spoke at LeadingAge Massachusetts and Pennsylvania conferences on why organizations should be using video in their integrated marketing strategy. But, what if you’re not ready for video? According to Dr. James McQuivey of Forrester...
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