by Amanda Combs | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... 
by Amanda Combs | May 5, 2023 | 50+, 60+, Assisted Living, digital marketing, Internet, Marketing, Seniors
Digital marketing continues to evolve at a rapid pace. With new technologies and shifting consumer behaviors, marketers must stay up to date on the latest digital marketing trends to effectively reach their target audiences. Keeping an eye on digital trends among... 
by Amanda Combs | Apr 26, 2023 | 60+, Assisted Living, digital marketing, Marketing, Seniors
Digital marketing is a highly effective way to drive traffic, generate leads and increase sales. Yes, even for the 50+ audience. Learning about digital marketing — and how to make it work for you — also takes significant time and effort. Here are 6 steps to ensuring... 
by Jessica Ruhle | Apr 26, 2023 | Advertising, digital marketing, Marketing, Seniors
Last week, we had the opportunity to present at the Coordinated Services Management (CSM) 2023 Sales & Marketing Conference. During this session, we helped marketers and their leadership learn how to build and implement a strategic marketing plan based on their... 
by Amanda Combs | Apr 26, 2023 | Advertising, Branding, digital marketing, Marketing, Real Estate Marketing, Seniors
The International Builders Show (IBS) in Las Vegas, Nevada is a major event for the home building industry. It brings together professionals from all over the world to showcase the latest trends, products, and services for the 55+ housing market. The event provides a... 
by Kristen Oliphant | Aug 9, 2022 | 60+, Assisted Living, Marketing, Seniors
When it comes to senior living or 55+ marketing using Google paid search in your marketing strategy is essential. Google paid search is one of the best ways to capture a relevant, high-intent audience which is why at Creating Results, we always recommend having paid...
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