by Kristen Oliphant | May 14, 2020 | Advertising, Marketing, Seniors, Social Networking
How important are online reviews? The data say it all: Only 53% of online users are willing to use a business with less than 4-star reviews, according to Bright Local. In 2018, we outlined how you can better manage your online reviews using Google My Business and... 
by CR Team | May 13, 2020 | Healthcare - CCRCs, Marketing
Today’s guest post is authored by Christopher Lukach, APR, president of AKCG – Public Relations Counselors, a national public relations consultancy helping senior-living organizations prepare for and respond to the issues and crises that impact reputations and, by... 
by CR Team | Apr 10, 2020 | Assisted Living, Marketing
Several of our senior living clients have reached out to us for guidance marketing their assisted living (AL) products. They understand that traditional methods of keeping census high have not been enough, and new approaches to marketing AL are needed. I recently sat... 
by CR Team | Mar 31, 2020 | Healthcare - CCRCs, Marketing, Seniors
Very few events have impacted society the way COVID-19 has in such a short amount of time. This virus has posed challenges to people and businesses alike. The increase risk the coronavirus poses to older adults has had an unique impact on the senior living industry.... 
by CR Team | Mar 25, 2020 | 50+, Marketing
COVID-19 is a challenge that every business in every industry will have to navigate in its own unique way. This week, the Creating Results team partnered with AKCG – Public Relations Counselors to present practical recommendations for senior living communities as they... by CR Team | Mar 19, 2020 | 50+, Marketing
This week, Creating Results hosted a webinar discussing how to align your marketing and sales efforts in 55+ and senior living. During the webinar, Katie Beaver, Account Director, and Jessica Ruhle, Sales Specialist and Project Director, showed 5 ways you can bridge...
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