by CR Team | Feb 28, 2020 | Marketing
Without a communication strategy, your senior living or 55+ organization will struggle to develop its own voice and stand out from all the other options in the market. But in just 5 steps, your team can develop a strategy that will help your prospects recognize you in... 
by CR Team | Dec 12, 2019 | Boomers, Marketing
As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to... 
by Lori-Anne Bonante | Oct 31, 2019 | Advertising, Boomers, Marketing, Seniors
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re... 
by CR Team | Oct 1, 2019 | Marketing
From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and... 
by CR Team | Sep 19, 2019 | 50+, 60+, Advertising, Boomers, Gen X, Generation X, Marketing, Retirement
You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning. In our previous event planning post, we discussed the various types of events for senior living prospects and the... 
by CR Team | Sep 10, 2019 | Boomers, Housing, Marketing
Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes...
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