by CR Team | Sep 19, 2019 | 50+, 60+, Advertising, Boomers, Gen X, Generation X, Marketing, Retirement
You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning. In our previous event planning post, we discussed the various types of events for senior living prospects and the... 
by CR Team | Sep 10, 2019 | Boomers, Housing, Marketing
Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes... 
by Jessica Ruhle | Aug 29, 2019 | Marketing, Seniors
There’s been an increased focus on blue sky marketing in the last year here at Creating Results. As more of our clients begin expansion and repositioning projects, there’s one question we’ve been asked more than any other: “What happens during the... 
by Kimberly Hulett | Jul 19, 2019 | Marketing, Seniors
The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus... 
by Kimberly Hulett | Jun 14, 2019 | Healthcare - CCRCs, Marketing
As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to... 
by Kristen Oliphant | May 14, 2019 | digital marketing, Internet, Marketing, Seniors
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This...
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