by CR Team | Nov 9, 2016 | 60+, Healthcare - CCRCs, Marketing, Mature Consumers
Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting. This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those... 
by Amanda Combs | Oct 27, 2016 | Internet, Marketing, Mature Consumers, Seniors
Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing. Among all the keynotes and sessions I attended, I noticed an underlying theme:... 
by CR Team | Sep 26, 2016 | 50+, 60+, Healthcare - CCRCs, Mature Consumers, Workforce
Another Monday, another round-up of the week’s top resources for marketing to baby boomers and beyond. MOST SHARED: We have a tie! 1. ‘Be “good enough” in areas customers don’t care about. Be BEST where they DO care.’ This was the... 
by CR Team | Sep 12, 2016 | Mature Consumers
Last Monday — Labor Day — meant a short workweek in the United States. Most Americans spent Monday celebrating with family and friends, Tuesday moaning about the loss of summer and then the rest of the week trying to remember all of... 
by CR Team | Sep 6, 2016 | 40+, 50+, 60+, Boomers, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it’s not Monday (we hope you had a wonderful Labor Day), we didn’t want to leave our loyal visitors missing even one week of insights. This... 
by CR Team | Aug 15, 2016 | 60+, Healthcare - CCRCs, Mature Consumers, Social Networking, Workforce
Some Mondays our recap of the top mature marketing links is filled with fun and frothy items — wine! brain games! leisure travel plans! And some Mondays we get to share articles and resources related to heavier topics. As the philosopher Thomas Carlyle said,...
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