by CR Team | Aug 4, 2014 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers
Happy Monday! The mature marketing news that had people talking over the last week is brought to you by the letter “P”. Have something to share? Be sure to note in the comments below. “P” is for Pop Icons: Beloved pop culture icons and... 
by CR Team | Jul 21, 2014 | 50+, Marketing, Mature Consumers, Retirement, Silent Generation
On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it’s a decidedly gray group — 72% are over the age of 50. As we wrote on this blog back in 2009, senior... 
by CR Team | Jul 14, 2014 | 50+, Marketing, Mature Consumers
Words! Words! Words! I’m so sick of words! I get words all day through; First from him, now from you! Is that all you blighters can do? My teenage daughter and I watched the wonderful musical My Fair Lady this weekend. The Lerner & Loewe song “Show... 
by CR Team | Jul 9, 2014 | 60+, Boomers, Marketing, Mature Consumers, Silent Generation
* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from... 
by CR Team | Jun 23, 2014 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors
Happy Monday! It’s hard to believe that June is coming to a close, where did the time go?! Let’s jump right into the mature marketing news that had people talking this past week. Have something to share? We’d love to see it in our comment... 
by CR Team | Jun 9, 2014 | 50+, Boomers, Marketing, Mature Consumers, Retirement
Today is the birthdate of American composer Cole Porter, inspiring us to add a little musical flair to our weekly round-up of top mature marketing links. You’re The Top: The tweet receiving the most clicks this week taught us that email continues to be a top...
Recent Comments