by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by CR Team | Mar 19, 2012 | 50+, 60+, Boomers, Housing, Real Estate Marketing, Retirement, Social Networking
Last week we celebrated Pi Day, the ides of March (et tu, baby boomer marketer?) and St. Paddy’s Day (sorry Kermit, but once a year it IS easy being green). We also shared a wide variety of resources to help you get better results while marketing to the 50+... 
by Todd Harff | Mar 1, 2012 | 50+, Boomers, Internet, Marketing, Mature Consumers, Real Estate Marketing
I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect... 
by CR Team | Feb 10, 2012 | 50+, Boomers, Branding, Housing, Internet, Marketing, Real Estate Marketing, Social Networking
The question crops up regularly on LinkedIn Groups: “What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?” Creating Results’ own Beth Rand will help address that question today at the International... 
by CR Team | Feb 9, 2012 | Boomers, Generation Jones (trailing edge Boomers), Housing, Real Estate Marketing, Seniors, Silent Generation
That provocative headline is the topic of a panel Todd Harff will host today at the International Builders’ Show in Orlando. Todd will be joined by three panelists who are nationally respected developers/marketers of a dozen communities catering to 50+... 
by CR Team | Nov 14, 2011 | 60+, Boomers, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Tweets from @CreatingResults that were most shared, clicked on, actionable or discussed during the past week. TOP TWEETS THIS WEEK 1. MOST CLICKED: A SmartMoney blogger offers 10 boomer “facts” with the intro “The aging Me Generation is still putting...
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