by CR Team | Jul 30, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the... 
by CR Team | Jul 16, 2018 | 50+, 60+, Boomers, Housing, Real Estate Marketing, Seniors
Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and... 
by CR Team | Jun 6, 2018 | 50+, 60+, Advertising, Housing, Marketing, Real Estate Marketing
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. During the webinar, our experts focused on universal design features in both 55+ active adult real... 
by CR Team | May 25, 2018 | 40+, 50+, 60+, Boomers, Housing, Marketing, Mature Consumers, Real Estate Marketing, Seniors
Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How... 
by CR Team | May 4, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst)... 
by CR Team | Apr 24, 2018 | 50+, 60+, Marketing, Real Estate Marketing
So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you developed a strategy to secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch? The thing...
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