by Amanda Combs | Feb 26, 2016 | Internet, Marketing, Real Estate Marketing
Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google. Why should you care? If you are investing marketing dollars in... 
by Mike Stakem | Feb 23, 2016 | 50+, Boomers, Housing, Mature Consumers, Real Estate Marketing, Retirement
A day late, but not a dollar short, this week’s links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population. We look at both ends of the financial spectrum here — from those who can... 
by CR Team | Jan 27, 2016 | 50+, Boomers, Housing, Real Estate Marketing
Insights from the 2016 International Builders Show Baby Boomers and seniors are seeking a new lifestyle, not just a new home in a new community. Whether they plan to downsize, upsize or rightsize, at the end of the day what they are really seeking is a new home and... 
by CR Team | Jan 13, 2016 | 50+, Boomers, Real Estate Marketing, Social Networking
This post features two quick hits relevant to those marketing to 55 plus consumers. You’ll also quickly note a theme … Read on for why! Betting on Brands MarketingSherpa last year conducted an online-only survey in which they looked at who follows brands... 
by CR Team | Aug 17, 2015 | 50+, 60+, Boomers, Housing, Millennials/Gen Y, Real Estate Marketing
I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong employment record while an undergraduate, and what seemed like no prospects for a job. Why? It was the early 1990s Recession. So, what to do? I moved... 
by CR Team | Aug 10, 2015 | 50+, 60+, Housing, Real Estate Marketing, Travel
This week our top mature marketing links of the week have a little international flavor. As the old nursery rhyme says, we’re going “to market, to market.” CANADA: Are Toronto seniors being priced out of the housing market? Stephen Winbaum reports...
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