by CR Team | Oct 10, 2013 | 50+, Boomers, Healthcare - CCRCs, Housing, Marketing, Real Estate Marketing
Market Force’s annual survey on fashion retailers certainly made us take notice—our favorite stores were right up on top of their list. And we weren’t surprised that a major reason was their customer-centric focus. Yesterday’s post noted several ways active adult and... 
by CR Team | Oct 9, 2013 | 50+, Boomers, Healthcare - CCRCs, Housing, Real Estate Marketing
Creating Results is always shopping for consumer insights that can help our clients motivate baby boomers, and were delighted to see Market Force’s annual survey on fashion retailers. Thousands were surveyed, but any woman who loves shoes could’ve saved them the time:... 
by CR Team | Jun 3, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement, Seniors
We’re back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest. Don’t see your most memorable senior marketing post in this list? Please be sure to share in the comments below. Most... 
by CR Team | May 20, 2013 | 60+, Boomers, Real Estate Marketing, Silent Generation, Social Networking
As the song goes, “rainy days and Mondays always get me down.” But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention... 
by CR Team | May 7, 2013 | Healthcare - CCRCs, Marketing, Real Estate Marketing
Developers of master planned and active adult communities don’t want to waste time effort or money, yet too few are taking advantage of a proven technique: PR. Just like the other components of a successful integrated marketing program, public relations should be... 
by Todd Harff | Apr 24, 2013 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Real Estate Marketing
Urban Land Institute Trends Conference Take-Aways (Part 1) The big question: “When it comes to a new home, what do Baby Boomers want?” The simple answer: “Everything.” I recently had the pleasure of moderating an Urban Land Institute (ULI) panel of experts charged...
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