by Jessica Ruhle | Jun 26, 2024 | Sales, Senior Living, Seniors
In senior living sales, you have the unique opportunity to make a significant impact on the lives of seniors and their families. To succeed, it’s crucial to understand the best practices and common pitfalls. Here’s a comprehensive guide on the do’s and don’ts of... 
by CR Team | May 20, 2024 | Artificial Intelligence, digital marketing, Email marketing, Marketing Automation, Senior Living
Since artificial intelligence (AI) chatbot ChatGPT was released in 2022, people around the globe have been figuring out how to use the tool — and others like it — to increase efficiency and decrease time spent on routine tasks that are better suited to computerized... 
by Jessica Ruhle | May 17, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The 2024 LeadingAge PA Annual Conference, held at the picturesque Kalahari Resorts & Conventions in the Pocono Mountains, was a resounding success, drawing in senior living leaders, professionals and business partners from across the state for an immersive... 
by Avery Lamphere | May 13, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The Senior Living Executive Leadership Conference, the official meeting of Argentum was held this year at the end of April, in sunny Phoenix, Arizona. Hundreds of Senior Living providers and vendors from across the country traveled to Phoenix for a week of learning... 
by Kristen Oliphant | Mar 26, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
Ad fraud is a growing problem for advertisers, and in the ever-evolving landscape of digital advertising, fraudsters continue to become more sophisticated. Bad actors continue to find new ways to leverage technology or exploit the online advertising ecosystem, leaving... 
by Amanda Combs | Dec 7, 2023 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
In the competitive landscape of senior living communities, making your mark is crucial. Your marketing strategies not only set you apart but also draw in the families and individuals seeking a place to call home. So how do you measure the success of your marketing...
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