by Mike Stakem | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+... 
by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders... 
by Katie Beaver | Oct 29, 2024 | lead generation, Marketing, Senior Living, Seniors, social media
Earlier this month, Creating Results hosted our first Insight Ignite! session, a new virtual series designed to facilitate a forum for open discussion on topics that impact senior housing sales and marketing teams. Our clients and partners shared and learned from each... 
by Amanda Combs | Oct 4, 2024 | lead generation, Marketing, Senior Living, Seniors, social media
In today’s competitive landscape, ensuring your community’s marketing efforts are as effective as possible is a top priority. But how do you know if your marketing strategy is truly working? That’s where senior living marketing benchmarks come into play. Understanding... 
by Jessica Ruhle | Sep 17, 2024 | lead generation, Sales, Senior Living, Seniors
We often find ourselves sitting in front of our senior living clients talking about marketing and sales benchmarks. Typically, the conversation starts with a focus on marketing: the number of inquiries generated, web conversions, calls that came in and so on. These... 
by Mike Stakem | Aug 23, 2024 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
When developing a new campaign strategy (or refreshing an old one), it’s critical to have a guiding approach that outlines all aspects of the campaign so it aligns with your community’s goals. For example, if you have many leads but need help nurturing them to a sale,...
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