by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders... 
by Katie Beaver | Oct 29, 2024 | lead generation, Marketing, Senior Living, Seniors, social media
Earlier this month, Creating Results hosted our first Insight Ignite! session, a new virtual series designed to facilitate a forum for open discussion on topics that impact senior housing sales and marketing teams. Our clients and partners shared and learned from each... 
by Amanda Combs | Oct 4, 2024 | lead generation, Marketing, Senior Living, Seniors, social media
In today’s competitive landscape, ensuring your community’s marketing efforts are as effective as possible is a top priority. But how do you know if your marketing strategy is truly working? That’s where senior living marketing benchmarks come into play. Understanding... 
by Jessica Ruhle | Sep 17, 2024 | lead generation, Sales, Senior Living, Seniors
We often find ourselves sitting in front of our senior living clients talking about marketing and sales benchmarks. Typically, the conversation starts with a focus on marketing: the number of inquiries generated, web conversions, calls that came in and so on. These... 
by Mike Stakem | Aug 23, 2024 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
When developing a new campaign strategy (or refreshing an old one), it’s critical to have a guiding approach that outlines all aspects of the campaign so it aligns with your community’s goals. For example, if you have many leads but need help nurturing them to a sale,... 
by CR Team | Jul 23, 2024 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately...
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