by Kevin Williams | Oct 24, 2019 | Seniors
It’s that time of year again. The time to ask “what if…” as we prepare to come together once more with our allies in aging services at the LeadingAge 2019 Annual Meeting + Expo. We’re looking forward to an inspiring keynote, educational sessions, knowledge sharing...
by Kevin Williams | Sep 5, 2019 | digital marketing, Seniors
Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at...
by Jessica Ruhle | Aug 29, 2019 | Marketing, Seniors
There’s been an increased focus on blue sky marketing in the last year here at Creating Results. As more of our clients begin expansion and repositioning projects, there’s one question we’ve been asked more than any other: “What happens during the...
by Lori-Anne Bonante | Aug 15, 2019 | digital marketing, Seniors
When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do. But did you know that, a single cat video can get an average of 12,000 views? Now imagine getting...
by Kevin Williams | Aug 13, 2019 | Monthly Roundups, Seniors
While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years. This month, we look back at some of the most notable...
by Kimberly Hulett | Jul 19, 2019 | Marketing, Seniors
The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus...
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