by CR Team | Oct 27, 2009 | 50+, Boomers, Housing, Real Estate Marketing, Seniors
Generational marketing expert Todd Harff tells Housing for Seniors that 2010 will see innovation in the active adult (50+) housing market. What form will that innovation take? Many forms. Harff says it’s clear that builders are focused on new concepts and... 
by Todd Harff | Sep 25, 2009 | Boomers, Branding, Seniors, Silent Generation, Travel
Elderhostel – the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences – is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers... 
by CR Team | Sep 1, 2009 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs? When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics. Also, consider the... 
by CR Team | Jan 15, 2009 | Advertising, Marketing, Seniors
It’s the most wonderful time of the year! Yup, the time of marketing top ten lists. These are some of the lists that Creating Results team members appreciated, as they can shine a light on best practices and help mature marketers reach their goals in 2009. 2008...
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