by Mike Stakem | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+... 
by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders... 
by Jessica Ruhle | Sep 17, 2024 | lead generation, Sales, Senior Living, Seniors
We often find ourselves sitting in front of our senior living clients talking about marketing and sales benchmarks. Typically, the conversation starts with a focus on marketing: the number of inquiries generated, web conversions, calls that came in and so on. These... 
by CR Team | Jul 23, 2024 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately... 
by Jessica Ruhle | Jun 26, 2024 | Sales, Senior Living, Seniors
In senior living sales, you have the unique opportunity to make a significant impact on the lives of seniors and their families. To succeed, it’s crucial to understand the best practices and common pitfalls. Here’s a comprehensive guide on the do’s and don’ts of... 
by Jessica Ruhle | May 17, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The 2024 LeadingAge PA Annual Conference, held at the picturesque Kalahari Resorts & Conventions in the Pocono Mountains, was a resounding success, drawing in senior living leaders, professionals and business partners from across the state for an immersive...
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