by CR Team | Sep 30, 2014 | 60+, Advertising, Boomers, Marketing, Silent Generation
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in... 
by CR Team | Jul 21, 2014 | 50+, Marketing, Mature Consumers, Retirement, Silent Generation
On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it’s a decidedly gray group — 72% are over the age of 50. As we wrote on this blog back in 2009, senior... 
by CR Team | Jul 9, 2014 | 60+, Boomers, Marketing, Mature Consumers, Silent Generation
* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from... 
by CR Team | Apr 23, 2014 | 60+, Internet, Mature Consumers, Silent Generation
In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers... 
by CR Team | Aug 28, 2013 | 60+, Boomers, Housing, Marketing, Mature Consumers, Silent Generation
The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share... 
by CR Team | Jul 22, 2013 | Gen X, Housing, Marketing, Mature Consumers, Silent Generation
“What’s in a name? that which we call a rose / By any other name would smell as sweet …” — William Shakespeare, Romeo and Juliet, Act II, Scene II What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year...
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