by CR Team | Feb 10, 2012 | 50+, Boomers, Branding, Housing, Internet, Marketing, Real Estate Marketing, Social Networking
The question crops up regularly on LinkedIn Groups: “What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?” Creating Results’ own Beth Rand will help address that question today at the International... 
by CR Team | Feb 3, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Seniors, Silent Generation, Social Networking
With all the excitement over the Facebook IPO, Heather Dougherty at Experian Hitwise today rounded up 10 stats about the social network that are key to understanding its reach and impact. We focused in on Stat #5 – a demographic breakdown of Facebook users,... 
by CR Team | Nov 14, 2011 | 60+, Boomers, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Tweets from @CreatingResults that were most shared, clicked on, actionable or discussed during the past week. TOP TWEETS THIS WEEK 1. MOST CLICKED: A SmartMoney blogger offers 10 boomer “facts” with the intro “The aging Me Generation is still putting... 
by CR Team | Nov 7, 2011 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Real Estate Marketing, Social Networking
Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about... 
by CR Team | Jan 5, 2011 | 50+, Housing, Internet, Real Estate Marketing, Seniors, Social Networking
Many developers of active adult housing still struggle to separate hype from reality when it comes to online marketing and social media. What really works with 50+ homebuyers? That’s the topic Creating Results’ President Todd Harff will address next... 
by CR Team | Dec 20, 2010 | Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation, Social Networking
The Pew Internet & American Life Project released its second ‘Generations” reportlast week, with data about what various cohorts – from Gen Y/Millennials to Baby Boomers to the Greatest Generation – are doing on the Internet. Turns out,...
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