by CR Team | Mar 3, 2010 | 40+, 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Seniors, Silent Generation, Social Networking
More insights from a new Pew Research Center study on the Millennials, which compares the attitudes and habits of 18-29 year olds with those of the Baby Boom, Silent and X generations. Today’s topic: Social networking. Despite tremendous growth in the numbers... 
by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of... 
by CR Team | Dec 11, 2009 | 60+, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Thanks to a tweet this a.m. from Bill Vick, we can share some updated statistics on what 65+ seniors do online. New data from Nielsen Online shows that email is still the number one activity of these older Americans. The next two activities – getting maps and... 
by CR Team | Sep 10, 2009 | 40+, Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Mature Consumers, Social Networking
Part 4 of a series on using social media for marketing to Baby Boomers and beyond. PART 4: FIVE WAYS LINKEDIN CAN HELP YOU REACH 40+ PROFESSIONALS Where can you be virtually guaranteed to find affluent, educated and mature consumers online? Try LinkedIn. For companies... 
by CR Team | Sep 9, 2009 | 40+, 50+, Boomers, Internet, Marketing, Social Networking
Part 3 of a series on marketing to Baby Boomers and beyond through social networking. PART 3: FACEBOOK PRESENTS OPPORTUNITIES FOR BOOMER, SENIOR MARKETING First, the headlines touted how Baby Boomers (especially women) were flocking to Facebook. Then, statistics... 
by CR Team | Sep 1, 2009 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs? When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics. Also, consider the...
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