by CR Team | Mar 20, 2018 | Boomers, Marketing, Social Networking
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. See the full infographic: What Are Older Adults Doing Online? 1. Who’s Online?In a recent... 
by CR Team | Feb 23, 2018 | Boomers, Internet, Marketing, Mature Consumers, Monthly Roundups, Seniors, Social Networking
My brother finally gave in and joined the social media world this week when he unveiled his Facebook profile. For years, people would ask him what he was waiting for, and his response was always “not EVERYONE is social.” According to Pew Research, while... 
by CR Team | Oct 24, 2017 | 50+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Real Estate Marketing, Social Networking
Next week is Halloween. In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and... 
by CR Team | Sep 29, 2017 | 40+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing, Silent Generation, Social Networking
Today we went live on Amazon with the latest e-book in our “Social, Silver Surfers” study of Boomers’ and seniors’ digital marketing preferences. This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver... 
by CR Team | Sep 5, 2017 | Marketing, Mature Consumers, Seniors, Social Networking
Welcome back from the long holiday weekend! While it may not be Monday, we didn’t want you to miss this week’s roundup of the most engaging content. This week, Laura Forer of MarketingProfs answers the age-old question: when should you post on social... 
by Kristen Oliphant | Jul 31, 2017 | 60+, Advertising, Boomers, Branding, Marketing, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our “most clicked” item, we look at a project from Stanford Center on Longevity. For the “most shared,” is the fashion industry...
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