by Kristen Oliphant | Apr 24, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and... 
by CR Team | Apr 10, 2017 | 40+, 50+, 60+, Boomers, Internet, Workforce
If Monday has got you down, here’s something that will lift your spirits: it’s time for our weekly recap of the most engaging content from the past week. This week, we take a look at a MediaPost article that breaks down characteristics of the different... 
by Kristen Oliphant | Jan 30, 2017 | 50+, 60+, Advertising, Boomers, Branding, Marketing
To help kick off your Monday, here is a recap of the most engaging content across Creating Results’ social channels from the previous week. This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As... 
by CR Team | Dec 12, 2016 | 50+, 60+, Internet, Mature Consumers
Every Monday on this blog we recap the most engaging content from the previous week. This week, we take an in-depth look at the effect that the Americans with Disabilities Act will have on commercial websites in the coming years. Also, the Washington Post reveals the... 
by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST...
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