by CR Team | Oct 14, 2013 | Internet, Marketing, Mature Consumers
Looking for the top resources of the week for 50+ marketing? You’ve come to the right place. Plus, a little inspiration for those who read all the way through … 1. MOST CLICKED: Who Needs SEO Anyway? (You Do.) This back-to-basics SEO piece captured the... 
by CR Team | Aug 13, 2013 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of... 
by CR Team | Feb 27, 2012 | 50+, 60+, Boomers, Internet, Social Networking
Another Monday, another round-up of the mature marketing resources shared by Creating Results that received the most clicks, retweets or attention last week. 1. MOST CLICKED: Seth Godin’s “Simple Thougths about Fair Use” struck a chord with many of... 
by CR Team | Feb 17, 2010 | 50+, 60+, Boomers, Internet, Seniors
eMarketer’s new data on the US Internet population shows that the online world now resembles the offline: filled with active older consumers. Internet usage is shifting, as mature users have taken to the Web. Those marketing to Boomers and seniors will note... 
by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of...
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