by Avery Lamphere | Apr 14, 2025 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
More than 15 years ago, we extolled the benefits of using radio to market to Baby Boomers. Back then, we warned that very soon traditional radio wouldn’t be the only game in town. Well, the era of audio marketing is upon us. With increasingly tech-savvy seniors,... by Amanda Combs | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly... 
by Amanda Combs | Jun 13, 2023 | 60+, Assisted Living, baby boomers, Boomers, Gay, LGBTQI+, Mature Consumers, Seniors, Silent Generation
Inclusive communities begin with understanding your prospects and residents and embracing diversity of race, culture, ethnicity, faith, sexual orientation and gender identity. To that end, many of our clients ask what percentage of seniors identify as gay, and how...
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