by CR Team | Feb 9, 2012 | Boomers, Generation Jones (trailing edge Boomers), Housing, Real Estate Marketing, Seniors, Silent Generation
That provocative headline is the topic of a panel Todd Harff will host today at the International Builders’ Show in Orlando. Todd will be joined by three panelists who are nationally respected developers/marketers of a dozen communities catering to 50+... 
by CR Team | Jan 5, 2011 | 50+, Housing, Internet, Real Estate Marketing, Seniors, Social Networking
Many developers of active adult housing still struggle to separate hype from reality when it comes to online marketing and social media. What really works with 50+ homebuyers? That’s the topic Creating Results’ President Todd Harff will address next... 
by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of... 
by Todd Harff | Feb 9, 2010 | 50+, Housing, Real Estate Marketing, Seniors
Was 2009 the end of 55+, age-qualified, active adult housing? It certainly was a painful year for builders, developers, and experts like myself, who had expected this market would out-perform the overall housing market during a downturn. Instead, as I note in my Top...
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