by CR Team | Nov 7, 2016 | 50+, Boomers, Healthcare - CCRCs, Housing, Retirement
Last week was a bit of a whirlwind for our team — working to delight our clients while also seeking out new insights at one of the senior living industry’s biggest conferences, LeadingAge. In addition to the audience we spoke to in-person in Indianapolis,... 
by CR Team | Jul 14, 2014 | 50+, Marketing, Mature Consumers
Words! Words! Words! I’m so sick of words! I get words all day through; First from him, now from you! Is that all you blighters can do? My teenage daughter and I watched the wonderful musical My Fair Lady this weekend. The Lerner & Loewe song “Show... 
by CR Team | Jul 9, 2014 | 60+, Boomers, Marketing, Mature Consumers, Silent Generation
* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from... 
by CR Team | Jul 22, 2013 | Gen X, Housing, Marketing, Mature Consumers, Silent Generation
“What’s in a name? that which we call a rose / By any other name would smell as sweet …” — William Shakespeare, Romeo and Juliet, Act II, Scene II What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year... 
by CR Team | Apr 4, 2013 | Boomers
When Chuck Nyren once called me an “honorary baby boomer,” I couldn’t have been prouder. When my boss said “What are you, 80?” after I commented on the neighbor’s new tramp stamp (easily seen from my office window … on a...
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