by Mike Stakem | Aug 23, 2024 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
When developing a new campaign strategy (or refreshing an old one), it’s critical to have a guiding approach that outlines all aspects of the campaign so it aligns with your community’s goals. For example, if you have many leads but need help nurturing them to a sale,... 
by Amanda Combs | Jul 1, 2024 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Seniors
Understanding the digital habits of older adults is crucial for marketers targeting senior living and 55+ communities. By knowing which websites seniors use, you can tailor your marketing strategies to reach this audience more effectively. According to Google, these... 
by CR Team | May 23, 2024 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
For years, many of the world’s biggest brands have focused on Millennials. More recently, brands have shifted their sights to targeting Gen Z, aiming to make lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers... 
by CR Team | Apr 16, 2024 | Advertising, baby boomers, Boomers, Marketing
In a previous post, we examined 4 of the biggest brands in the world and how they’re marketing to older adults to establish brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power remains... 
by Amanda Combs | Jun 1, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
The 2023 LeadingAge PA Annual Conference, held at the Kalahari Resort in the Poconos, brought together industry leaders, professionals and experts in aging services. With a diverse range of workshops, presentations and networking opportunities, the conference provided...
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