by Jessica Ruhle | Aug 29, 2019 | Marketing, Seniors
There’s been an increased focus on blue sky marketing in the last year here at Creating Results. As more of our clients begin expansion and repositioning projects, there’s one question we’ve been asked more than any other: “What happens during the... 
by CR Team | Aug 13, 2019 | Monthly Roundups, Seniors
While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years. This month, we look back at some of the most notable... 
by Kimberly Hulett | Jul 19, 2019 | Marketing, Seniors
The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus... 
by CR Team | Jul 11, 2019 | Boomers, digital marketing, Seniors, Social Networking
Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote... 
by Kimberly Hulett | Jun 14, 2019 | Healthcare - CCRCs, Marketing
As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to...
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