by CR Team | May 25, 2018 | 40+, 50+, 60+, Boomers, Housing, Marketing, Mature Consumers, Real Estate Marketing, Seniors
Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How... 
by Kristen Oliphant | Mar 27, 2018 | 60+, Boomers, Internet, Marketing
In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s... 
by CR Team | Dec 14, 2015 | 50+, Gen X, Internet
Good morning! Each Monday we recap the top activity on our social channels the previous week — which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Aug 17, 2015 | 50+, 60+, Boomers, Housing, Millennials/Gen Y, Real Estate Marketing
I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong employment record while an undergraduate, and what seemed like no prospects for a job. Why? It was the early 1990s Recession. So, what to do? I moved...
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