by Mike Stakem | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+... 
by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders... 
by Amanda Combs | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... 
by CR Team | Oct 22, 2020 | Advertising, digital marketing, Healthcare - CCRCs, Marketing
Is it that time of the year again for your community? Developing a marketing budget is one of the most important steps you can take toward reaching your sales and marketing goals, but it’s also one that that takes much thought, research and planning. In this post,... 
by Jessica Ruhle | Jun 5, 2020 | Seniors
Over the past couple of months, the seas of senior living and 55+ sales and marketing have been rough. We’ve seen many ups and downs in the news, in our communities and in our lives. We’re all trying to figure out how to navigate communicating with our prospects, both...
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