by Kimberly Hulett | Jun 14, 2019 | Healthcare - CCRCs, Marketing
As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to... 
by CR Team | May 9, 2019 | Marketing, Monthly Roundups
If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing... 
by Jessica Ruhle | Feb 19, 2019 | 50+, 60+, Boomers
The independent senior living sales journey can take anywhere from 18-36 months. An average of 25 touches are needed from the time prospects makes their first inquiry to the day they move in. As is the case with any sales journey, you can imagine that within those... 
by Jessica Ruhle | Aug 28, 2018 | Internet, Marketing, Mature Consumers
We often find ourselves sitting in front of our clients talking about results: the number of inquiries generated, web conversions, calls that came in, new vs. returning visitors to the website and so on. These are all great stats to see how the marketing dollars are... 
by CR Team | Aug 8, 2018 | Healthcare - CCRCs, Marketing, Real Estate Marketing, Seniors
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer....
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