by CR Team | Sep 10, 2019 | Boomers, Housing, Marketing
Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes... 
by CR Team | Sep 5, 2019 | digital marketing, Seniors
Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at... 
by Kristen Oliphant | May 14, 2019 | digital marketing, Internet, Marketing, Seniors
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This... 
by Jessica Ruhle | Feb 19, 2019 | 50+, 60+, Boomers
The independent senior living sales journey can take anywhere from 18-36 months. An average of 25 touches are needed from the time prospects makes their first inquiry to the day they move in. As is the case with any sales journey, you can imagine that within those... 
by CR Team | Nov 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Generation X, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive...
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