by Amanda Combs | Jul 10, 2023 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 43% of adults 50+ report using social media daily, says AARP. But which social platforms do they use the most? How can you reach seniors as they engage... 
by Amanda Combs | Jul 5, 2023 | 50+, 60+, digital marketing, Internet, Seniors
Are you trying to decipher the labyrinth of marketing metrics, unsure of what really matters? Do you want to ensure that your senior living or 55+ community thrives in an ever-competitive market? Discover the most important marketing metrics to measure success in... 
by Amanda Combs | Jun 27, 2023 | 50+, 60+, digital marketing, Internet, Seniors
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. 1. Internet usage among seniors In the most recent survey available, Pew Research... 
by Lori-Anne Bonante | Dec 16, 2019 | 50+, Boomers, Branding, digital marketing, Seniors
Dec 16, 2019 The holidays are here again! That time of year when family and friends get together and catch up. It’s also the time of year when adult children may notice changes in their parents and wonder whether it’s time mom or dad considered a move to a senior... 
by Kristen Oliphant | Mar 27, 2018 | 60+, Boomers, Internet, Marketing
In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s...
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