by Todd Harff | Apr 30, 2014 | 40+, 50+, 60+, Healthcare - CCRCs, Housing, Mature Consumers
One thing we love about marketing senior living is the chance to collaborate with organizations that help people live rewarding, meaningful and engaging lives. But do most organizations genuinely believe this is possible regardless of age and health challenges? Do... 
by CR Team | Apr 28, 2014 | 40+, 50+, 60+, Boomers, Internet, Mature Consumers, Retirement, Social Networking
Happy Monday! Here is a recap of the top mature marketing news and reports that had people talking. MOST SHARED A study released in early April entitled Older Adults and Technology Use by the Pew Research Center that had many people sharing last week. The study,... 
by CR Team | Apr 24, 2014 | 60+, Internet, Marketing, Social Networking
Yesterday we shared four facts from a new Pew Research Center report on technology adoption by older people, specifically Americans over the age of 65. It was a story of Internet haves and have nots, as younger, more affluent seniors dive into the web while older,... 
by CR Team | Apr 23, 2014 | 60+, Internet, Mature Consumers, Silent Generation
In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers... 
by CR Team | Apr 21, 2014 | 50+, Email marketing, Travel
Our Monday round up of top 50-plus marketing links aims to grab you by the subject line and take you on the road. Are you ready to ride? 1. MOST CLICKED / MOST RETWEETED: “Using one of these 2 elements in your email’s subject line all but guarantees someone will...
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