by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST... 
by Mike Stakem | Nov 23, 2015 | 50+, Marketing, Mature Consumers, Millennials/Gen Y
Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what’s going to be on the dinner table on Thursday. But in the meantime, let’s look at some insights. Our mature marketing links this week tell us... 
by Mike Stakem | Nov 3, 2015 | 50+, 60+, Internet, Social Networking
Happy Monday after Halloween! Hope you have recovered from the ghosts and goblins that came Trick-or-Treating this weekend. Bet that extra hour of sleep we got on Sunday was much appreciated. Today we look at a new facet of the increased use of social media by Boomers... 
by Mike Stakem | Oct 26, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine... 
by Mike Stakem | Sep 21, 2015 | Boomers, Millennials/Gen Y
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that...
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