by Todd Harff | Mar 1, 2012 | 50+, Boomers, Internet, Marketing, Mature Consumers, Real Estate Marketing
I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect... 
by Todd Harff | May 27, 2010 | Internet, Marketing, Real Estate Marketing, Seniors
More often than not, parody web sites are pure entertainment. Here’s one with a twist. AgentHarvest is a company that markets top real estate agents. To build exposure and get their message across, they created a parody site called Really Rotten Realty, which... 
by Todd Harff | Apr 14, 2010 | 50+, Boomers, Housing, Real Estate Marketing, Retirement, Seniors
The 2010 Del Webb Baby Boomer Survey was just released, and the nation’s largest builder of active adult (55+ age-qualified) communities concludes that Boomers are ready and willing to move upon retirement. “According to the Del Webb survey, nearly a third... 
by Todd Harff | Mar 19, 2010 | 50+, 60+, Marketing, Mature Consumers, Seniors, Social Networking
“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared... 
by Todd Harff | Mar 16, 2010 | 40+, 50+, 60+, Boomers, Gen X, Mature Consumers, Millennials/Gen Y, Seniors, Silent Generation
The Chronicle of Philanthropy reported this week on new research into how different generations – from Millennials to Silents – support and interact with charities. The survey claims that Gen X and Millennials/Gen Y now make the majority of potential...
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