by CR Team | Aug 2, 2012 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
The Toronto Star took a look yesterday at the recent success of older fashion models, mature women who find they are busier than ever with bookings. Why? The Star quotes Alan Thomas Smith of Toronto-based PUSH modelling agency. “On the one hand, you have a new... 
by CR Team | Jun 18, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers – or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa … We skipped last week’s round-up of the top mature marketing resources as judged by... 
by CR Team | Jun 6, 2012 | 40+, 50+, 60+, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Millennials/Gen Y, Social Networking
Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very... 
by CR Team | May 29, 2012 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Retirement, Social Networking
“Let no vandalism of avarice or neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten, as a people, the cost of a free and undivided republic.” – John A. Logan, Commander-in-Chief Each year on... 
by CR Team | May 24, 2012 | 40+, Internet, Marketing, Mature Consumers, Social Networking
Disclaimer: I am truly terrified to try Pinterest. As a digital marketer at Creating Results, I should just leap on in, right? We counsel clients in senior living, travel and active adult housing on how to make the most of social media engagement. I should be excited... 
by Amanda Combs | May 23, 2012 | 40+, Boomers, Gen X, Internet, Marketing, Silent Generation, Social Networking
Yesterday we explained the ins and outs of Pinterest, the newest and shiniest kid on the social block. The explosive growth of this platform has the online world buzzing about with excitement – or skepticism. Is it really the next big thing? And more importantly for...
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