by CR Team | Aug 8, 2016 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Seniors
Each week, we recap the news items that most engaged our followers over the past week. This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source — for some generations, that is –, while a study from... 
by CR Team | Jul 26, 2016 | 40+, 50+, 60+, Healthcare - CCRCs, Retirement, Seniors
Every week, we take a look at the content that engaged our followers the most from the previous week. This week, the New York Times gave an in-depth look at the increasing popularity of “brain gyms” in retirement communities. Also, a study by The... 
by Mike Stakem | Jul 21, 2016 | 40+, Branding, Housing, Marketing
I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms. It was a great chance to absorb, learn and be inspired by this... 
by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps... 
by CR Team | Jun 13, 2016 | 40+, 50+, 60+, Email marketing, Housing, Marketing, Mature Consumers, Seniors
Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future... 
by CR Team | Apr 11, 2016 | 40+, Boomers, Gen X, Marketing, Millennials/Gen Y
Happy new week! Each Monday, our team collects a few “top links” related to marketing to older adults and shares them on the Mature Marketing Matters blog. What makes something a “top link”? People engaged with it on Twitter, LinkedIn,...
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