by CR Team | Jul 10, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors
Happy Monday! Each week we share mature marketing stories and insights that drew attention and interest. This week we explore how 55+ communities are evolving and insights from the International Association of Gerontology and Geriatrics about how to combat ageism. ... 
by CR Team | Jul 3, 2017 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing, Mature Consumers
Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does. The roads in Bristol, RI, are marked not with yellow dividing lines, but red-white-and-blue stripes. Houses are festooned with flags, banners, lights … you name... 
by CR Team | Jun 26, 2017 | 50+, Boomers, Seniors
While we enjoyed the beautiful weather this weekend, we couldn’t wait for Monday to arrive so that we could take a look at the most engaging content from the past week. First, we’ll take a look at the reasons why we shouldn’t treat the wealthy,... 
by CR Team | May 30, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Millennials/Gen Y
While it may not be Monday, any day is a good day good for sharing mature marketing news that had people talking over the course of the past week. Today, we share a MarketWatch article regarding the surprising number of seniors stuck with college debt and survey... 
by CR Team | May 22, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding... 
by CR Team | May 15, 2017 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Millennials/Gen Y
“A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.” -Tenneva Jordan Creating Results would like to wish a belated Happy Mother’s Day to all the mothers out there. You...
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