by CR Team | Jun 2, 2014 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! This week’s mature marketing articles of interest recap is double the pleasure, as we missed last week as our staff took time out to commemorate Memorial Day. But first, we’d be remiss if we didn’t acknowledge the passing of Maya Angelou. So much has... 
by CR Team | May 19, 2014 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers
Happy Monday! There is a lot to share so let’s jump right in. This week’s mature marketing stories of the week focused on following your dreams and defining meaning. Have something to share? Be sure to include in the comment section below. MOST CLICKED:... 
by Todd Harff | Apr 30, 2014 | 40+, 50+, 60+, Healthcare - CCRCs, Housing, Mature Consumers
One thing we love about marketing senior living is the chance to collaborate with organizations that help people live rewarding, meaningful and engaging lives. But do most organizations genuinely believe this is possible regardless of age and health challenges? Do... 
by CR Team | Apr 28, 2014 | 40+, 50+, 60+, Boomers, Internet, Mature Consumers, Retirement, Social Networking
Happy Monday! Here is a recap of the top mature marketing news and reports that had people talking. MOST SHARED A study released in early April entitled Older Adults and Technology Use by the Pew Research Center that had many people sharing last week. The study,... 
by CR Team | Apr 24, 2014 | 60+, Internet, Marketing, Social Networking
Yesterday we shared four facts from a new Pew Research Center report on technology adoption by older people, specifically Americans over the age of 65. It was a story of Internet haves and have nots, as younger, more affluent seniors dive into the web while older,... 
by CR Team | Apr 23, 2014 | 60+, Internet, Mature Consumers, Silent Generation
In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers...
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